Business Studies

Curriculum Intent:

The Enterprise and Marketing curriculum aims to cultivate independent, creative, and commercially minded young people. By exploring real-world business scenarios, students develop a deep practical understanding of how an idea transforms from a concept into a viable business proposal. The course is structured to build key employability skills—such as critical problem-solving, financial numeracy, confident communication, and presentation resilience—ensuring students are equipped to thrive whether they choose to launch their own venture or contribute effectively within an organisation. 

Careers using 

• Entrepreneur / Business Founder
• Marketing Executive / Social Media Manager
• Retail Manager / Sales Director
• Financial Advisor / Business Analyst
• Public Relations (PR) Specialist

What will your child learn?

Students study three core mandatory units that blend theoretical knowledge with practical, hands-on application:

• Unit R067: Enterprise and marketing concepts (Exam – 40%): Underpins the entire course. Students learn about entrepreneur characteristics, the purpose and methods of market research, product differentiation, financial viability (calculating costs, revenues, profits, and break-even points), and the 4Ps of the marketing mix.
• Unit R068: Design a business proposal (NEA Coursework – 30%): Students act as true entrepreneurs. They are given a business challenge scenario and must conduct market research, establish a target customer profile, create product designs, and mathematically review the financial viability of their proposal.
• Unit R069: Market and pitch a business proposal (NEA Coursework – 30%): Students generate a unique brand identity and a professional promotional plan for their product. They then develop public speaking skills to deliver a professional pitch to an audience before reflecting on their performance.

Key Stage 4

Curriculum Narrative, including exam board

Stage	Term 1	Term 2	Term 3	Term 4	Term 5	Term 6
Year 10	Topic	Topic	Topic	Topic	Topic	Topic
	R067: Unit Intro Characteristics of entrepreneurs Risks & reward	R067: Targeting Markets Primary/Secondary market research Segmentation & customer needs	R067: Financial Viability Fixed/variable costs Revenue & profit calculations R067: Financial tools Break-even analysis Product life cycle & the 4Ps	R067: Financial tools Break-even analysis Product life cycle & the 4Ps	R068: Project Launch Reviewing OCR-set brief Starting market research tools	R068: Customer Profile Interpreting research results Defining target market persona
Year 11	Topic	Topic	Topic	Topic	Topic	Topic
	R068: Product Design Prototyping & design mixes Finalizing proposal feedback	R068: Financial Review Project costings & break-even Submitting R068 NEA	R069: Brand Creation Brand identity development Promotional campaigns	R069: Pitch Planning Structuring professional presentations Visual aids & materials	R069: The Pitch & Review Live pitching to an audience Evaluation & final NEA submission	R067: Revision & Exam Examination practice External R067 Written Exam

Full detail of our Danesgate Programme of Study can be found by  Clicking Here:

How will my child be assessed and be provided with feedback?

How will my child be assessed and be provided with feedback?

• Formative Assessment: Regular low-stakes knowledge quizzes, financial formula practice drills, and draft review templates during the theory modules. 
• Summative Exam: Unit R067 is assessed via a 1-hour 15-minute written exam paper comprising multiple-choice, short-answer, and extended-response scenario questions. 
• NEA Coursework Feedback: For Units R068 and R069, teachers provide structural framework instruction according to strict exam board parameters. Feedback on live drafts highlights specification compliance before formal, independent grading takes place.

How can parents/carers help?

• Encourage Financial Fluency: Test your child on business formulas or look at household expenses together to contextualize fixed and variable costs. 
• Discuss the Real World: Talk about advertisements you see on TV or social media. Ask them why they think a specific brand targets a certain demographic. 
• Be an Audience Member: Let your child practice their Year 11 business pitch in front of you.